E-Commerce for Direct Farm Marketers

Program Curriculum

 Speakers:
Ryan Pesch
218-998-5794
pesch@umn.edu
University of Minnesota Extension Service
Those who direct market their products grow their businesses through personal connections with consumers. E-commerce is one marketing channel which can allow marketers to both find new customers and serve their existing customers better. I will present on the curriculum we created at the University of Minnesota Extension Service to help direct farm marketers employ e-commerce in their businesses. I will also present our findings from the pilot of the program in winter of 2005 where we will survey both the needs and current employment of e-commerce among attendees.

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For more information about the conference, contact the conference co-chairs: Cindy Bigger, cbigger@umn.edu, (888) 241-0843, or Rick Maurer, richard.maurer@uky.edu, (859) 257-7582.

For questions, comments or concerns about the 2006 NACDEP Conference website, contact emilye@srdc.msstate.edu.